Art Director

Terra Description

Terra, the award-winning, Miami-based real estate development company carefully chooses projects that have a positive impact on their surroundings and, by extension, on the people who live there. When planning a new development, Terra takes a dynamic role with the city and neighborhood to activate its potential as a community, maximizing the way in which people are able to live and work; creating new and innovative ways for the urban & suburban landscape to evolve. The firm has cultivated a portfolio of more than five million square feet of residential and commercial real estate valued in excess of $8 billion and is active across all major real estate asset classes, including multifamily apartments, luxury condominium and single-family residences, retail and office space, hotels, and industrial properties. Terra has achieved international acclaim for its commitment to design excellence, resiliency measures, and sustainable development and has been continuously transforming South Florida into the prosperous metropolis we know today.

Required Qualifications

• Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts or a related discipline, or equivalent professional experience
• Minimum 5–7 years of professional graphic design/art direction experience
• Exceptional portfolio demonstrating sophisticated art direction and design across multiple platforms and formats
• Advanced proficiency in Adobe Creative Suite, particularly InDesign, Illustrator and Photoshop
• Exceptional typography, composition, layout, and visual storytelling skills
• Fluent in English

Preferred Qualifications

• Experience within luxury real estate, architecture, hospitality, lifestyle, fashion or other design-driven luxury brands
• Experience developing creative campaigns for high-end residential or mixed-use real estate developments
• Experience working with leading branding, advertising, architectural and creative agencies
• Experience with environmental graphics, signage, sales galleries, events, or experiential marketing
• Experience working with architectural renderings, floor plans, photography, and other real estate-specific creative assets
• Experience art directing photography, illustration, rendering or other commissioned creative work
• Experience managing third party creative vendors, printers, and production partners
• Experience developing executive-level presentations, new business presentations, and RFP submissions
• A demonstrated interest in architecture, design, art, culture and the continued evolution of Miami and South Florida
• Strong understanding of print production, prepress, file preparation and vendor specifications
• Strong presentation design skills, including proficiency in PowerPoint and/or Keynote
• Demonstrated ability to manage multiple projects simultaneously in a deadline-driven environment
• Understanding luxury consumer marketing and the visual standards associated with premium brands
• Bilingual in Spanish
   

Terra Employee Perks

As a team member at Terra, you’ll enjoy:

• Career advancement and bonus opportunities
• Comprehensive benefits package, including health, vision, dental insurance, and FSA (Flexible Spending Account).
• Employer-paid life and disability insurance.
• Employer matching 401k.
• Employee team building events.
• Company paid monthly lunches.
• Paid Time Off and paid Holidays

Position Summary

Terra is seeking a highly creative, detail-oriented and hands-on Art Director to join our in-house Marketing team. This individual will play an integral role in shaping and executing the visual expression of Terra and its portfolio of residential, mixed-use and commercial developments.

This is an opportunity for a designer who thrives in a fast-paced, highly collaborative environment and is excited by the opportunity to work on some of South Florida’s most prominent real estate developments and projects that are helping shape the Miami skyline.

The Art Director will translate brand strategy and creative direction into sophisticated, compelling visual communications across print, digital, social, presentation, and experiential applications. The role requires an individual who can think conceptually while also executing at a high level—moving comfortably from big-picture creative thinking to hands-on design, production and final delivery.

Working closely with the SVP of Marketing, Marketing Managers, internal creative team members and external creative agencies, the Art Director will help ensure that every touchpoint reflects the quality, sophistication and design standards associated with Terra and its individual project brands.

The ideal candidate has exceptional design instincts, strong typography and layout skills, meticulous attention to detail, and the ability to manage multiple projects and priorities simultaneously. They should be highly organized, responsive, and comfortable working within ambitious timelines while maintaining consistently high creative standards.

This is a full-time, in-office position based at Terra’s corporate office in Miami and is best suited for someone who values collaboration, creative energy and the ability to work closely with colleagues and leadership in a dynamic studio environment.
 

General Responsibilities

Creative Direction & Design

• MANAGE AND DESIGN the conceptualization, development and execution of creative materials based on project briefs, brand standards, strategic objectives, and established deadlines
• MANAGE AND DESIGN a wide range of sophisticated marketing materials, including brochures, presentations, advertising, signage, invitations, marketing floor plans, digital campaigns, e-blasts, social media assets, environmental graphics and other project and corporate communications
• TRANSLATE marketing strategies, project positioning, and creative briefs into thoughtful and compelling visual concepts
• DEVELOP initial concepts, mood boards, layouts and design directions and effectively present creative ideas to internal stakeholders
• CREATE compelling presentations for new developments, project pitches, RFPs, executive meetings, sales presentations, and other corporate initiatives
• ADAPT AND EXTEND visual assets and brand systems created by external creative agencies across Terra’s day-to-day marketing applications while maintaining the integrity of the original creative vision

Brand Stewardship & Quality Control

• MANAGE the consistent application of Terra’s corporate brand standards and the individual brand identities established for each development
• SERVE as a visual brand steward across assigned projects, ensuring consistency across print, digital, social, and experiential touchpoints
• REVIEW AND PROOFREAD creative materials prior to release, ensuring accuracy of content, design, imagery, specifications, brand standards and requested revisions
• ENSURE final creative materials are visually compelling, technically accurate, on-brand, and responsive to the original project brief and stakeholder feedback

Creative Studio & Workflow Management

• MANAGE the day-to-day creative workload across multiple projects, balancing competing priorities, deadlines, and deliverables
• MANAGE AND DISTRIBUTE assignments among graphic designers and other creative resources based on workload, priorities, and project requirements
• MENTOR AND PROVIDE CREATIVE DIRECTION to graphic designers, providing constructive feedback and helping elevate the quality and consistency of the team’s work
• MONITOR project schedules, creative reviews, revisions, and final delivery to ensure projects remain on schedule.
• ESTABLISH AND MAINTAIN efficient creative processes, file-management standards, templates and studio best practices
• COMMUNICATE PROACTIVELY with Marketing Managers and leadership regarding project status, priorities, potential challenges and deadlines

Production & Vendor Coordination

• MANAGE all pre-production requirements for internally produced design projects, ensuring files are properly prepared for print, digital or other final applications
• COORDINATE with printers, fabricators, web developers, production partners, photographers, illustrators and other third-party creative vendors
• MANAGE printer proofs and production reviews for internally produced collateral and ensure final materials meet Terra’s quality standards
• PREPARE AND DELIVER final artwork according to vendor specifications and confirm appropriate resolution, file formats, color profiles, bleeds and other production requirements
• TEST AND REVIEW graphics across applicable media and platforms to ensure visual quality and proper execution

Digital & Marketing Support

• MANAGE the creative development and distribution of corporate and project e-blasts in coordination with the Marketing team
• DESIGN AND ADAPT creative assets for websites, digital advertising, social media, email marketing and other digital platforms
• COORDINATE with Marketing Managers and Project Managers to develop presentations, RFP submissions, pitch materials and other strategic marketing initiatives
• SUPPORT the development of creative assets for sales galleries, events, activations, signage and experiential marketing as needed

Innovation & Creative Leadership

• STAY CURRENT with evolving design trends, luxury branding, real estate marketing, hospitality, architecture, culture and emerging technologies
• IDENTIFY opportunities to elevate Terra’s visual communications and introduce new creative approaches, tools and efficiencies
• EXPLORE AND UTILIZE emerging design technologies, including AI-assisted creative tools and other technologies that can enhance ideation, visualization, workflow and production
• BRING fresh ideas and creative thinking to both established projects and new development opportunities while respecting established brand strategies